At Good Business Better,
we hate bad marketing.

Bad marketing is the pits

Good Business Better was started because of how much bad marketing we saw great businesses doing. From unnecessary social ads, to over-spending to attract the wrong prospects. It’s scary how common it is.

How we help you do better marketing

We are all about helping business owners and senior leaders create more value through smarter marketing strategy and no-nonsense accountable plans.

We will tell what you need to do, to get to where you want to go, with a clear non-nonsense plan to get there, using our 15+ years experience across a range of industries in senior roles. What’s more we can partner with you to make sure it get’s done - so you can focus on what you do best.

We love working out how your business creates value, who for, and then help you do more of that as efficiently and effectively as possible.

What we are not

We are not a digital/online/social agency, we are not an advertising agency, and we are not a social media marketing company.

Our vision is simple

To create stronger communities by helping more business owners love doing Good Business Better with smarter, accountable marketing.

Our Mission is accountable

To help 1,000 business owners and senior leaders use smarter, accountable marketing to create sustainable businesses that improve the communities they operate in.

The way we operate is by our values

  • Live as the customer - we don’t recommend anything we wouldn’t do ourselves

  • If we say it, we do it - if we commit to get something done, we make sure it gets done

  • The future is bright - we work towards a positive future, and assume the right intent along the way

  • Business not busyness - we focus on value first, so we only spend time on things that matter

  • Get on with it - we create clear, accountable plans and we just get on with getting it done

  • Be honest - we won’t always get it right, but we’ll be honest and clear in our thinking to help business owners make the right decisions

  • Make hard decisions early - if there are hard decisions to be made, we’ll call them out and help get them done

  • Nail the 1% - it’s not just the big picture, it’s getting the detail right

  • Fail fast - we give things a go, because that’s how we find a competitive advantage - and we know if it works early so we can change or double-down. That’s how we win

  • Slow is smooth & smooth is fast - slowing down to focus on the right things and getting them right, makes them smoother. Once it’s smooth, it operates quickly so we can get ahead faster

How we can help.

  • Marketing chat

    If you aren’t even sure if you need any marketing help, we are happy to have a coffee chat (or video chat if easier) and help point you in the right direction. We’ll even make sure to give you some ideas on what to think about next.

    Find out more

  • Marketing health check

    If you just want a check to see if what you are doing is right, get our marketing health-check. We’ll give you honest feedback on what’s working and what you need to look at

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  • Marketing strategy, plan and help

    If you already have a full day, but know you need to better market your business - that’s what we do best. We’ll quickly understand how your business creates value, then build your marketing strategy to help you create more. What’s even better, is we can then make sure it is done for you at a fraction of the cost of having to hire and manage your own marketing manager.

    Learn more