Marketing mentoring and coaching
Do you have a junior marketer that you'd like to help develop, but not yet ready to hire a marketing manager?
We can help.
With 10+ years as a senior marketing leader, we can provide coaching and mentoring for young marketers to help them improve their understanding of marketing strategy, business strategy, data analysis, linking to revenue and profitability, and helping identify areas of growth opportunity.
We have helped manage many young marketer as in-house Marketing Managers or Directors of Marketing, so know what is needed to help a younger marketer make sure they are adding the most value to the business, as well as grow personally.
Why marketing coaching and mentoring?
It's hard to find good employees, and expensive to employ senior marketing executives. Investing in marketing coaching and mentoring allows you to build added value to your young marketer so they remain with your business longer. Plus, you get the added value of a senior experienced marketing manager at a fraction of the cost. A win-win for your young marketer and your business.
What’s included in marketing mentoring and coaching?
We can build a solution to meet your business and budget needs. The most common approach is committing to two days a month to review marketing strategy, current performance results and key areas of focus.
What are common areas of development for young marketers?
Many young marketers have experience running campaigns, or managing websites or posting on social. Mentoring and coaching can ensure your young marketer builds a broader focus not just on brand awareness of social engagement, but on value creation of your business. Some examples include:
Building a strategy to focus on the key challenges for the year ahead, clearly linked to your revenue and profitability targets
Having the right performance measures in place so the whole business can understand what marketing is working, and what can be done better - helping constantly maximise your marketing return on investment
Knowing the key activities to focus on, and more importantly which marketing activities to ignore. Just cause there's a social channel for it, doesn't mean it's right for your business!
Improving not just your marketing channels, but your whole buyer journey. Capable marketers can help your sales team better present your business, your customer support team provide a better client experience, and make sure every time your business interacts with a client builds your brand and client loyalty (and referral business)
Coach away!
If you want help with marketing mentoring and coaching we can help. Get in touch today and we can tailor a plan to suit your employees, business and budget to help your marketing team develop.